Wek recounts the event in her soon to be published autobiography.The calendar in question was made for Lavazza Italian coffee and showed the beauty against a giant coffee cup. Her flawless dark brown skin was to represent espresso. According to Fashion First, although she thought the images were beautiful she was uncomfortable with the manner in which her image was exploited. She says:
I can't help but compare them to all the images of black people that have been used in marketing over the decades. There was the big-lipped jungle-dweller on the blackamoor ceramic mugs sold in the Forties; the golliwog badges given away with jam; Little Black Sambo, who decorated the walls of an American restaurant chain in the 1960s; and Uncle Ben, whose apparently benign image still sells rice...
I think she raises a really interesting point. I remember when I first started seeing Alek in magazines. If my memories are correct, she was usually photographed alone and with rather exotic treatments. Never cast as straight forward beauty, she was usually regarded as some "exotic other." In fashion speak, this meant lots of feathers, body paint, sand, and usually a animal skin or two thrown in for good measure. When she finally appeared on the cover of Elle, I nearly fainted from delight.
Of course, the entire modeling industry is about exploitation but at the same time, I always hated reading mini-bios on Wek that made it sound like she tanning goat hides when the fashion world "discovered" her and put her on display. Iman got the same treatment when she first emerged. I actually remember someone telling me in all seriousness, that Iman was discovered while riding on the back of a giraffe in Africa (never mind which country.)
I'm interested to see what the response (if any) will be from the fashion industry with both Alek and Naomi's recent comments entering the blogosphere. Something tells me it will be business as usual, but I am pleased to see more people speaking out about these issues.
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