Wednesday, April 30, 2008

The Independent: Black is finally in fashion at Vogue


...Mr Knight blames business people at the top of the industry. A common attitude among them, he says, is that black models are "not aspirational" or "don't sell in Asia"...

Franca Sozzani, editor-in-chief of Vogue Italia, told The Independent on Sunday: "We are using a lot of black models, like Iman, not only the models of today – a lot of different girls." Asked why she had decided to do this, she said: "Because nobody is using black girls. I see so many beautiful girls and they were complaining that they are not used enough."

Ms Sozzani admitted the issue could yet prove to be unpopular among some in Italy, where the xenophobic Northern League is part of the new coalition led by Silvio Berlusconi: "Maybe in our country it is not the best idea. But I don't care. I think it is not my problem if they don't like it – it's their problem."

Read the rest of the article here

First, I'm going to have to start a rock band called The Not Aspirational Black Girls.

Second, for as much as I am looking forward to gobbling up this issue as soon as it hits the stands a few things continue to vex me. Like:

--Why does this issue have to come out in July? July is the weakest month for newsstands magazine sales across the board. When I first heard the rumor about this issue and there was no date or details attached I wondered with optimism if it would actually be the big ass September issue but I guess that's just too big of a risk to take.

--Is it just me or is anyone else tired of these grand gestures? Be real, they always seem to let people down. Vivienne Westwood is probably still patting herself on the back over her grande dame gesture of using Ajuma for her Spring ads and you already know how I felt about that campaign.

I also wonder what the next step is for Franca Sozzani. After this issue will there be a return to business as usual at Italian Vogue? Are there any plans in place at the magazine to include more models of color across the board? Why this grand segregation gesture instead of say, just using more Black and other non-white models in editorials overall?

Whatever. I guess we'll all have to wait and see.

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