S: Daylife, Viewimages
Apparently, Madison Avenue has discovered that regular old brown skinned black girls are cute. Jezebel reported earlier this week that ad agencies are scrambling to find Sasha and Malia look-alikes of a specific age and ethnicity (what does THAT mean, I wonder) to cast in commercials and print ads.
According to branding expert David Rogers the reason for this is simple:
"The most visible, most exciting family in America is this beautiful black family and so people are ready and looking for those kinds of images," says branding expert David Rogers, adding that a lot of Americans want to identify and, "find some sort of connection with this family."
Now CNN reports that 6 year old Brooklynite Ariel Binns who "looks remarkably like First Daughter Sasha Obama" is cleaning up at casting sessions. If you'll recall, the first-grader was cast as a Sasha stand-in for the Harper's Bazaar shoot with Tyra Banks late last year.
There's no denying that little Ariel is adorable and personally, I am all for more brown skinned little girls being cast in advertisements. I've noticed frequently over the years that any ad with a black family usually has the parents toting around racially ambiguous children with them, especially little girls. Sweet face little girls with blondish ringlets are cute but so are girls with kinkier afro puffs and braids.
Other than being small, cute and brown, I don't think this child is not a ringer for Sasha at all. What do you think? Is the "Obama Effect" on pop culture just temporary or will it actually change the way many Americans view black families?
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